Hyperreality 

noun

Word forms: plural -ties

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an image or simulation, or an aggregate of images and simulations, that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all, but which nonetheless comes to constitute reality (Collins dictionary, 2019)

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This collection reflects the contemporary societies, stereotypes and behaviours by twisting norms and all things considered con-ventional. Taking on “Hyper-realism” as a focal point in looking in to ways to constitute the reality of dressing. Introducing the act of Stimulation to establish the conceptual idea that “human experience is a simula-tion of reality” (HYPERREALITY, 2019).Gaining knowledge on societies current behaviours in approaching dress and the individuals unconscious methods of styling. Utilizing the way people sub consciously style themselves to create new archetypes through combining existing archetypes. Working with existing objects that are considered “ordinary” or “mundane” and giving them a new purpose and meaning in a wearable context. producing a collection which confronts the individual with the familiar “substituting signs of the real for the real itself”(Baudrillard,1983) purposely designed to be non cohesive as a reflection of the mismatch approaches to dress within todays society.